KOREA TRADE & INVESTMENT
VOL.15, NO.1 JANUARY-FEBRUARY 1997



COVER ;
Korea's small companies are making a splash in a pool traditionally dominated by big fish. Their capacity to quickly adapt to market conditions and fill niches fits well with the new business realities.


Light at the End of the Tunnel
Forecasts for the 1997 economy
Turning Dreams into Profits
Korea's small & medium businesses
KWALLI: Management Korean Style
Understanding the business culture
High Hopes for an Early Recovery
A Summery of major industries' performance
Shared Vision, Shared Resources
British Petroleum finds success in joint ventures
A Hidden Asset
The warmhearted people and underrated investment climate of Chungchongbuk-do
Trademark Protection in Korea
Making your mark
The Future is Now
Office automation guides the furniture market
A line of products "uniqut to Korea" is bassed on centuries-old
care paintings from the ancient Koguryo kingdom.