SEOUL INSTRUMENT '99

The Seoul Inter-national Instrument Exhibition is one of Korea's longest running instrument trade shows, and has served as a bridgehead for hundreds of foreign companies to make inroads into the Korean instrumentation market. To be held at the newly opened Seoul Trade Exhibition Center (SETEC) Nov. 19th to 22nd, SEOUL INSTRUMENT '99 will host the world's leading instrumentation suppliers attracted by the potential of doing business in Korea.

It is thus an excellent forum to explore a range of exciting business opportunities with industry leaders which have emerged from the economic crisis with their competitive edge honed by restructuring and the introduction of cutting-edge technologies.

 Intersis '99

With 14  core  areas of science designated for development in the   Korean government's seventh five-year economic plan, Korea thus presents enormous potential to instrument makers worldwide. The ideal occasion to access this burgeoning market is the Korean Inter-national Scientific Instruments Exhibition '99 which will be held at the Convention & Exhibition Center (COEX) Nov. 18th to 20th. Over 30,000 domestic and overseas visitors from 15 countries flocked to see the exhibits of 120 companies from eight countries (including the United States, Japan, the United Kingdom and Germany) at the last such event.

DIY SEOUL '99

The increasing tendency   of householders to do jobs around the home themselves has spawned a distinct industry which will have its own showcase at the COEX Oct. 27th to 30th. The Seoul International DIY ("do-it-yourself") Show '99 will feature a broad product profile from  carpentry and power tools to gardening accessories and hobby items. A must for any manufacturer seeking access to the Korean market or buyers/importers wishing to widen their product range.

ENVIRO '99

The third largest in Asia-Pacific, the Korean environmental equipment market is projected to grow to $5 billion by 2001. To meet this demand, the Korean government liberalized the industry to foreign direct investment. Sponsored by the European Chamber of Commerce in  Korea, the Seoul International Environment Industry Fair to be held at the COEX Nov. 20th to 23rd is designed to capitalize on these developments. Attracting corporations specialist in water and effluent treatment, air quality control, land remediation, and environmental instrumentation systems, ENVIRO '99 is the premier event of its kind and presents exhibitors with the key to the environmental business in Korea.

SIBA '99

The only event in the field of bakery goods and facilities in Korea, the Seoul International Bakery Fair (SIBA)  has enjoyed enormous success as Korean eating habits continue to change. The industry has grown by 15 percent annually since 1988, reaching sales of $3 billion in 1998. The number of bakery stores is expected to increase from 13,000 to 24,000 by 2000, prompting investment in new facilities and the replacement of older equipment. Lock on to the inherent dynamism of this market at the ninth SIBA to be held at the COEX, Nov. 11th to 14th.

SISFAIR '99

A byproduct of Korea's phenomenal economic development has been the growth of its stationery industry. The country now enjoys a massive volume of stationery trade with customers worldwide, based on the domestic industry's proven record of quality and innovation. For the purpose of providing a venue for manufacturers and those whose business is the export and import of this merchandise, the Korea Stationery Industry Cooperative will host the 13th Seoul International Stationery Fair at the COEX, Oct. 28th to 31st.

KISTOCK '99

An amalgamation of all previous exhibitions relating  to the field, the Korea International Livestock Expo '99  is a reflection of Korea's efforts to improve the environment of the livestock industry. The event will cover the gamut of all related products, equipment and processes: animal feed and additives, feeding and watering equipment, climate control and management systems, and incubators, to mention but a few. To run at the COEX Nov. 12th to 15th, KISTOCK '99 promises to be a golden opportunity to gain a presence in one of the most immense and potentially rewarding markets of its kind.

SEOUL LEATHER '99

Rapid development has brought about profound changes in Korean fashion and consumption patterns. These trends have led naturally to stronger demand for new leather  and fur products. SEOUL LEATHER's launching is a  direct reflection of Korea's fast-growing leather and fur market, and offers an incomparable concentration of related products, exporters, importers, tanners and manufacturers. Take this opportunity to enhance your business potential in Korea by registering now for SEOUL LEATHER '99, your passport to Korea's robust fashion market. Runs at the SETEC Nov. 12th to 15th.

SITOY '99

Driven by the latest technology  and based on traditional craftsmanship, the Korean toy industry is out to prove its world beating capability at the 17th Seoul International Toy Fair to be held at the COEX Oct. 28th to 31st. Some 672 overseas buyers  visited last year's event to get the goods on this exciting and creative industry. For overseas manufacturers seeking to expand their presence in the Korean market, SITOY'99 represents an outstanding opportunity.  The demand for top quality toy products in Korea will grow in line with rising incomes, while government policies to reduce tariffs and trade barriers will make the country an even more profitable market for importers.

Coming Attractions